The Importance of Studying Culture – 4 Reasons
In Stella Ting-Toomey’s fascinating book Understanding Intercultural Communication, the author presents eight solid reasons to study intercultural communication. She proposes that it is essential for leaders in the 21st century to understand how to communicate effectively in this ever-shrinking global society. Though she gives eight reasons in the first chapter of her book I will only cover what I believe to be most important four. … Continue reading The Importance of Studying Culture – 4 Reasons